Exclusives

Chart of the Week: NPD Group reveals ideal promo deals for different dayparts

Deals will increase in importance as economic factors continue to put pressure on consumers.

Chart of the Week: NPD Group reveals ideal promo deals for different dayparts

Deals will increase in importance as economic factors continue to put pressure on consumers.

Chart of the Week: Non-deal visits in QSRs grow ahead of deal visits: NPD Group

The result from the recent NPD Group's study shows that 28% of visits to the out of home (OOH) market involve some form of deal or promotion.